Distribution is the new moat.
Faster than an agency. Sharper than a recruiter.
The AI talent studio for B2B distribution hires. Built by Jazz Yun. 3x founder. 100+ marketers, sales, and BD hired into his own teams.
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In 2024, job postings for new-media marketers, growth leads, and head-of-comms roles grew +1,261% YoY.¹ The candidate pool didn't.
Everyone wants the same person. Everyone's expectations are higher. Everyone is competing on the same 200-person pool.
Hiring this role today is 12× more competitive than hiring it 12 months ago.
¹ LinkedIn job postings data, 2024. 14,000+ funded startups competing for ~200 senior new-media marketers in SF alone.
Most founders have hired engineers. Most have hired ops. Many have hired designers. But the first GTM hire, the first marketer, the first BD — this is usually the first time you've ever done it.
You're hiring a role you've never done yourself, in a market that's 12× more competitive than last year, with no clear pattern to copy from your last company.
That's why most first GTM hires don't work out. Not because the person was bad. Because the hiring process was blind.
We've watched this play out 100+ times. Same patterns.
Mistake 1: You can't define what you actually need. "I need someone for marketing" isn't a job. Marketing? Growth? Content? Brand? Demand gen? Sales-led GTM? Product-led GTM? Community? The role you write the JD for is rarely the role you need.
Mistake 2: You target the wrong background. A senior marketer from a Series C SaaS company will not ship 5 reels this week. A McKinsey consultant cannot run your founder-led content. Pedigree ≠ fit. Stage matters more than logo.
Mistake 3: You post the job and wait. The top 5% of GTM operators aren't on the job market. They're heads-down at their current company, or they're getting DMs from 10 founders a week. Job posts attract the bottom 80%. You'll sort 200 resumes and still not have the right person.
Mistake 4: You validate the wrong way. You ask about their last role. You don't see their actual output. You don't test how they'd handle YOUR problem. You hire on vibes and rationalize it later. Then they're gone in 6 months and you start over.
We turn each of those 4 mistakes into a step.
01 Define what you actually need. You talk to our AI for 5 minutes. Once. It maps your stage, your stack, your founder-led content reality, and the deals you're trying to close. You walk away knowing what the role actually is.
02 Target the right background. AI matches against the 100+ frameworks I've built across two B2B companies I scaled to $15M ARR. Stage-matched. Pattern-matched. No pedigree-bias.
03 Source the top 5% who aren't job-hunting. We don't post your JD. We don't wait. We reach the people you actually want — who are heads-down at their current company and getting 10 DMs a week.
04 Validate on real output, not vibes. AI scores their actual published work. Live screen-share on AI fluency. 90-minute interview on hard + soft skill. Every candidate is reviewed against the bar I built — encoded into AI. The bar is mine.
Just talk to our AI for 5 minutes — once, before you go to sleep tonight. Tell it where you're stuck. The role you can't define. The candidates you've already rejected. The deals slipping because you don't have the right person yet.
It'll tell you what the role actually is, and whether we're the right way to fill it. If we're not — we'll tell you.
No sales call. No follow-up email. Just one 5-minute conversation. You decide what's next.
If you want to go further, share your email. You'll get our founding-member rate: 11% placement fee. Permanent. Locked in. The standard rate is 25%.
Founding member rate: 11%. Standard rate (after first cohort): 25%. No fee until your hire's first day. 60-day replacement guarantee.
This isn't transactional recruiting. We don't list 50 candidates on a portal and hope you swipe right. We work with you for 30 days minimum. We turn down founders who aren't ready to hire. We tell you when no one in our pool fits — instead of placing the wrong person to collect the fee.
If you're "exploring options" — that's fine, but we're not the right fit. If you need this hire to work — let's talk.
Talk to our AI. Five minutes. Before bed.
The AI talent studio for B2B distribution hires.
newmoat.co · hire@newmoat.co · Built in San Francisco.
Company = Product × Distribution. We hire the people who run the multiplier.
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